What Relook collects, why, and what it never sees.
Last updated 15 September 2026
Relook is a WordPress plugin and a service that designs a new look for a site you already own. There are no user accounts and no profiles. This page describes everything the product handles.
On this website
This website is a set of static pages with one form on it, the waiting list below. It has no accounts and no demo that fetches other sites; the other way to reach us is the email link, and what you send by email is handled by email.
The waiting list
While the plugin is waiting to appear in the WordPress plugin directory, you can leave your email address on the front page. We store the address, and a word saying which part of the page you typed it into, in our own Google Cloud Firestore database in the Relook project. Nothing else is stored: no name, no website, no cookie, no analytics, no IP address. Signing up twice leaves one entry.
We use it for one thing: to write to you, once, the day the plugin is available. We do not sell it, share it or send anything else to it. To come off the list, write to developer@relook.design from the address you signed up with and we delete the entry.
The host that serves these pages, Firebase Hosting, keeps short-lived request logs, including your IP address, to run and protect the service. We use no analytics service and set no tracking cookies. Typefaces are loaded from Google Fonts, which means your browser contacts Google to fetch them.
In the plugin, on your site
- A site key. On first use the plugin generates a random identifier for your site. It is what your credit balance is attached to. It is not derived from your domain, your name, or your email.
- Your page structure, when you generate a look. Your site sends its address and one rendered sample of each page shape (index, a post, your front page, an archive, the not-found page, and with WooCommerce your shop page and a product page), and our service takes screenshots of those public pages. The designer needs to see what it is designing.
- Your brief. The direction you type is sent with that request.
- Your rating. If you rate a delivered look, the rating and the note you write are kept beside the record of that design, to improve the designer.
- A preview cookie. Set on your own site, for logged-in administrators only, so that you can see a candidate look that visitors cannot.
- Typefaces. The fonts a look uses, the built-in looks included, load from Google Fonts in the browser of whoever views the page, as with any theme that uses Google Fonts. The plugin's settings screen loads its own typefaces the same way.
Generation material is used to produce your look and is not sold, published, or used to advertise to you. The designer is an AI model run by Anthropic, and the page structure, the screenshots and the brief are sent to it to produce your stylesheet. We do not ask for your WordPress password and the plugin never sends your database, your customer records, or your form submissions.
Payments
Payments are processed by Stripe on Stripe's own checkout page. Card numbers never reach your website or our service. We receive confirmation that a payment succeeded, the amount, and which site key to credit. Stripe's handling of your payment details is covered by Stripe's privacy policy.
If you write to us, we keep the message so we can answer it.
Your choices
Deactivating the plugin stops all of the above. To have the record of your site key and its credit balance deleted, write to developer@relook.design from the address you paid with, and say which site. Deleting it forfeits any unspent credits on that key.